How to name your product, service, or startup

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

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Keep your memos to one page or less

Ricardo Semler urges us to keep our memos short: “If you really want someone to evaluate a project’s chances, only give them a single page to do it — and make them write a headline that gets to the point, as in a newspaper.” Semler is the CEO of the industrial conglomerate Semco and the author of Maverick: The Success Story Behind the World’s Most Unusual Workplace (1993). Read the full post for more.

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