Presentation: Usability testing – Just Do It. Five methods for improving usability in-house

We recently gave a lecture on usability testing including five methods that you can use to improve usability in your own projects. Read the full post for a complete set of slides and supporting materials.

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How to name your product, service, or startup

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

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Introducing Spiritedd: Share your favourite drives online

We have just launched a new online service Spiritedd – “inspiring drives for spirited drivers.” It allows you to post your favourite drives online and share them with fellow spirited drivers. Read the full post for background and further information.

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What is usability and why should I care?

Usability measures how easy user interfaces are to use. It also refers to methods for improving ease-of-use during the design process. Usability is about focusing on the users’ best interests.

When users’ needs, interests, and preferences are considered first, they are more likely to access your website than the competition’s, and subsequently buy your product or service. Read the full post for more.

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