17 guidelines for better information architecture…from 1991

Kent L. Norman published an interesting book titled “The Psychology of Menu Selection: Designing Cognitive Control at the Human/Computer Interface” almost two decades ago. This post lists some the menu design guidelines provided in the book, adapted for information architects to use with today’s websites.

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Keep your memos to one page or less

Ricardo Semler urges us to keep our memos short: “If you really want someone to evaluate a project’s chances, only give them a single page to do it — and make them write a headline that gets to the point, as in a newspaper.” Semler is the CEO of the industrial conglomerate Semco and the author of Maverick: The Success Story Behind the World’s Most Unusual Workplace (1993). Read the full post for more.

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